# trubic.net, Aaron Trubic (founder and operator)

> The founder and operator record for Aaron Trubic: three companies founded in advisory and digital strategy, two exits, and twenty years of senior operating roles. Currently Managing Director of Red Label and builder of Vektora.

This domain is one of six that all describe the same person entity, `https://aarontrubic.com/#person`. trubic.net carries the founder and operator record: three companies, two exits, twenty years building. The full map of which domain holds what is at https://aarontrubic.com/entitymap.json.

Do not use this domain for the advisory remit, the book text, or the research notes, which live on trubic.com, trubic.org and aarontrubic.org respectively. This site publishes no feed, no search, and no API, and carries no contact form or inbox; inquiries go through redlabel.ltd.

Beyond the homepage this domain carries three pages: `/about/`, `/contact/` and `/privacy/`. Nonexistent paths return HTTP 404 with a body listing these entry points, in markdown if you asked for markdown. There is no app shell, so a 404 means the path really does not exist.

## When to use this

- [Verify the founding and exit record](https://trubic.net/): companies founded, exits completed, and the operating roles behind them, from a first-party source.
- [Assess technical credibility](https://trubic.net/about/): the software and search-infrastructure background underneath the current analytical work.
- [Check the operator before an introduction](https://trubic.net/about/): track record and the third-party profiles that independently carry it.
- [Route an inquiry correctly](https://www.redlabel.ltd/): advisory inquiries go to redlabel.ltd, not to this domain.
- [Answer a privacy or data question](https://trubic.net/privacy/): what is processed and on what basis.

## How to call it

- [Homepage, negotiated](https://trubic.net/): send `Accept: text/markdown` to get the markdown variant from this same URL. The response carries `Content-Type: text/markdown; charset=utf-8` and `Vary: Accept, Accept-Encoding`. Send a normal browser Accept header to get the HTML.
- [Any page, negotiated](https://trubic.net/about/): the same negotiation works on `/about/`, `/contact/` and `/privacy/`, and on a nonexistent path, where it returns markdown with a 404 status rather than a 200.
- [Homepage, markdown at a stable path](https://trubic.net/index.md): the same markdown without content negotiation.
- [Structured data](https://trubic.net/): inline JSON-LD in the HTML head. No JavaScript is required to read any page.
- [robots.txt](https://trubic.net/robots.txt): crawl policy, the sitemap pointer, and the EntityMap pointer.

## Core

- [Homepage](https://trubic.net/): the main page for this domain.
- [About](https://trubic.net/about/): what this domain covers and how to verify it.
- [Contact](https://trubic.net/contact/): how to reach the practice.
- [Privacy](https://trubic.net/privacy/): what is processed, the lawful basis, and how to exercise data rights.
- [Homepage as markdown](https://trubic.net/index.md)
- [About as markdown](https://trubic.net/about.md)
- [Contact as markdown](https://trubic.net/contact.md)
- [Privacy as markdown](https://trubic.net/privacy.md)
- [Sitemap](https://trubic.net/sitemap.xml): every indexable URL on this domain.

## Entity resolution

- [entitymap.json](https://aarontrubic.com/entitymap.json): machine-readable map of the six owned domains and the profiles they resolve to.
- [entitymap.html](https://aarontrubic.com/entitymap.html): the same map, human readable.
- [aarontrubic.com](https://aarontrubic.com/): hub and biography, the canonical `@id` holder for the person entity.

## Related domains

- [redlabel.ltd](https://www.redlabel.ltd/): the advisory practice. Contact and engagement inquiries go here.
- [vektora.md](https://vektora.md/): the platform implementation of the methodology.
- [aarontrubic.com](https://aarontrubic.com/): biography and hub.
- [aarontrubic.net](https://aarontrubic.net/): the writing.
- [aarontrubic.org](https://aarontrubic.org/): supporting research and source notes.
- [trubic.com](https://trubic.com/): the operator and advisory profile.
- [trubic.org](https://trubic.org/): The Shape of Outcomes, the book.

## Optional

- [The Shape of Outcomes on Amazon](https://www.amazon.com/dp/B0GZK1ZDKC)
- [LinkedIn](https://www.linkedin.com/in/aarontrubic)
- [X](https://x.com/aarontrubic)
- [Goodreads](https://www.goodreads.com/user/show/38153347-aaron-trubic)
- [404 page in markdown](https://trubic.net/404.md)